The quickscan gives you an initial insight into:
your competitors
your target audience
your impact on the target audience
Across all channels:
news media
social media
influencers / campaigns
websites
Who are your competitors? Anyone with a better story
Attention is scarce. Any party aiming at the same target audience is a competitor – whether they offer the exact same thing or not. Think of:
Real-life competitors – Your industry peers at trade fairs and networking events.
Online competitors – Anyone doing better in the media, on social media, and with their website.
Knowledge competitors – Universities, research agencies, and experts.
Indirect competitors – Organizations fighting for the same attention.
Potential competitors – Start-ups or parties growing at lightning speed.
These parties often overlap. Opportunities lie right at those intersections – if you can spot them, that is.
Why you need to start right now
A solid competitive analysis helps you to:
Make more strategic decisions.
Understand your strengths and weaknesses thoroughly.
Position yourself more sharply.
Gain visibility faster.
Build authority and thought leadership.
But most importantly? You learn to think like a leader. Not just broadcasting, but understanding. Not just showing up, but dominating – in the mind of your target audience.
Here’s how to tackle it:
1. Identify your competitors – across all five categories.
2. Gather information – about their strategy, channels, and themes.
3. Analyze trends and patterns.
4. Sharpen your own strategy.
5. Keep monitoring and adjusting.
Sounds like work? It is. But it’s work that pays off.
Don't have time for that? Then you know where to find us. One phone call, and you're 200 hours ahead.
Want to know more about how to successfully use a competitive analysis?
Request a quickscan here. Contact us.
