Data research
Leadership starts with listening.
Data shows what's really going on with your audience, and how your impact and reputation compare with your competitors'.
Our vision
What we do
Authority stands or falls on impact and reputation. Our data analysts measure both across every channel, from social media, forums and PR to AI (LLMs), your website and influencers. And we advise you on how to strengthen them.
Taking the lead starts with understanding the impact you have on your audience. Our impact monitor shows where you stand against your competitors and how to increase your impact, across every channel that matters. Want to know more?
The Reputation Monitor shows you the sentiment around your brand and reputation in search, LLMs and social media, set against your competitors. With clear advice on how to build your brand and reputation into an authority. Want to know more?
What information is your audience looking for? And which channels do they use to find it? With an information needs analysis, we map out exactly what they want to know, what problems they face and how you can reach them with your solutions. Want to learn more?